Marketing that Makes Sense
Marketing Communication Needs Integrated Approach
Brody Dorland wrote a very insightful article on the impression a poorly presented website can have on sales…even when other sales elements might be very effective.
The article is based on a recent experience Dorland had with a printing company that was trying to get his business. He followed a link on a business card after a sales presentation by the company. As business owners this course of action is one we should hope for and encourage our prospects to take. It’s a step towards completing the sale.
Video Podcast Coming Soon!
I’m up late working on my schedule and plan for next week. I tend to do this on Friday afternoons when everyone seems to be winding down for the week, but my plans were interrupted today. So I decided to come down when the house is quiet to get a jump on next weeks plan.
Entry Level Integrating Marketing Consultant
I’ve been thinking about my unique selling position (or proposition as some call it). If you’re familiar with marketing - then you know how important that is to your marketing efforts. A solid USP smooths out marketing bumps and provides consistent direction. Without a USP, you risk wasting time and money on ineffective marketing campaigns.
Whitecourt, Alberta - 06/24/08 - Northern Alberta Super Sales Seminar
| Seminar | Northern Alberta Super Sales Seminar |
| When |
Tuesday, June 24, 2008
|
| Where |
The Roadhouse (map)
3415 Caxton St
Whitecourt, Alberta, Canada T7S 1W9 |
| Other Info | To learn more, click the link to buy tickets and it will take you to the pre-registration page. |
Marketing on Monday
Today was the final day to register for the early bird pricing for the Northern Alberta Super Sales Seminar. Sadly, there are not enough registrants to warrant the seminar at this time. I am nothing if not practical and I’ve obviously misjudged the desire for the event at this time.
Affiliate Program Launches
As I was finishing up my special report for Whitecourt Marketplace last night, I realized that I had neglected getting my affiliate program started for PK Marketing Solutions. Admittedly, I have enough excuses to fill a cruise ship - between developing the local membership program and getting everything prepared for the Northern Alberta Sales Seminar and, of course, client & marketing work - I have been swamped.
Whitecourt, Alberta - 06/02/08 - Increase Local Sales with an Online Presence
| Seminar | Increase Local Sales with an Online Presence |
| When |
Monday, June 2, 2008
|
| Where |
The Roadhouse (map)
3415 Caxton St
Whitecourt, Alberta, Canada T7S 1W9 |
| Other Info | Dinner Presentation 6pm-9pm To learn more, click the link to buy tickets and it will take you to the pre-registration page. |
Whitecourt, Alberta - 06/02/08 - Increase Local Sales with an Online Presence
| Seminar | Increase Local Sales with an Online Presence |
| When |
Monday, June 2, 2008
|
| Where |
The Roadhouse (map)
3415 Caxton St
Whitecourt, Alberta, Canada T7S 1W9 |
| Other Info | Lunch Presentations 12-3pm To learn more, click the link to buy tickets and it will take you to the pre-registration page. |
Open for Business
Today marks the official opening of PK Marketing Solutions. Since I’ve been gearing up for the past six weeks, since I put in my notice at XM105, and because I don’t have a separate physical location for the company - it does seem almost anticlimactic. Almost, but not quite. I’m very excited to finally get down to the business of marketing and pr on a local level.
I’m heading into Barrhead today to get started with one of my first local clients.
Whitecourt, Alberta - 05/15/08 - Whitecourt Home Business Basics Seminar
| Seminar | Whitecourt Home Business Basics Seminar |
| When |
Thursday, May 15, 2008
|
| Where |
The Roadhouse (map)
3415 Caxton St
Whitecourt, Alberta, Canada T7S 1W9 |
| Other Info | To learn more, click the link to buy tickets and it will take you to the pre-registration page. |


While some marketing matters can be put off, there are times when you need immediate assistance and don't want to wade through tons of information to find what you need.